Exciting News: Penny Appeal is Now the Official Charity Partner of Bradford City AFC!

We are thrilled to announce a long-term agreement that establishes Penny Appeal as the chosen charity partner of Bradford City AFC. This three-year deal will bring the vibrant orange of Penny Appeal together with the iconic claret and amber of Bradford City at the University of Bradford Stadium.

In this new partnership, Penny Appeal’s branding will proudly feature on the sleeves of the Bantams' shirts in both the Carabao Cup and EFL Trophy competitions. 

We will be working closely with the club on various initiatives, collaborating and unlocking opportunities for Penny Appeal ambassadors to provide entertainment on match-days at home.

Our CEO, Ridwana Wallace-Laher, said: “as a lifelong Bradford City supporter, I am incredibly proud that we are partnering with this amazing club to bring about much-needed opportunities for our young people in Bradford and beyond.

“In working together, as organisations who share core values of equal opportunity, growth and prosperity for all, I have no doubt that the lives of many people both here at home as well as around the world will be transformed as a direct result of our partnership and the life changing work we will be doing together“.

Davide Longo, City’s Chief Commercial Officer, said: “We are immensely proud to be welcoming an incredible organisation like Penny Appeal on board at the club as our official chosen charity partner.

“The work Penny Appeal does worldwide to help those who need it most is truly inspiring, and we are keen to get involved and help with the kind of projects Penny Appeal is already hosting.

“By being partners, not only are we able to unlock opportunities for people across the district, but also help those much further afield with joint initiatives around crisis prevention and relief, religious festivals and more.

“I would like to take this opportunity to thank Ridwana and her fantastic team for their support. We are looking forward to working with Penny Appeal on a number of exciting and important projects, and of course seeing their branding on our shirt sleeves for matches in the Carabao Cup and EFL Trophy.”