Penny Appeal's Donation Policy


We at Penny Appeal can’t do any of our amazing work without your support and generosity.

So, we take our Donation Policy very seriously, and we make every effort to be completely open and transparent with our donors about how your money is spent.

At Penny Appeal, we believe that small change can make a BIG difference, which is why we know that every single penny counts. We work hard to make sure your donations are used in the best way possible, to benefit as many people as we can and make real, lasting change in this world.

Gift Aid allows charities to add 25% on top of every donation, so as part of our Donation Policy, Penny Appeal uses Gift Aid to cover the vast majority of the costs it takes to run the charity, fundraise and support our work. That means that we can spend more of your donation directly on helping people.

To understand our donation policy, please see the below infographic showing how direct donor donations were spent in the previous year.


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Your Donations Transform Lives