Small Change, Big Difference
Bursting with inspiration, “Small Change, Big Difference'' is the gripping story behind the meteoric rise and success of Penny Appeal, as told by our Founder, Adeem Younis. Go behind the scenes of how Penny Appeal was founded and explore the secrets and struggles of what it took to become one of Britain's fastest-growing charities.
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The Penny Appeal Story
"There was something unusual about this young man, Adeem Younis, sat next to me and when he told me that in eight years, he's grown a charity called Penny Appeal into a £20 million a year foundation, I paid attention."
Today Penny Appeal has evolved into a global movement, built by everyday people, making small and regular contributions, proving how a pocket full of pennies can transform the world. All proceeds from book sales will support Penny Appeal’s lifesaving work at home and abroad.
Buying This Book Changes Lives
All revenue proceeds of the sale of this book go direct to Penny Appeal and we intend to keep earning sales not just from the UK but from sales of the book around the world for the next few years. Every purchase of this book, therefore, benefits the charity, and we
would like to thank you, reader, for your contributions.
“Read how Adeem’s simple small change, big difference philosophy has inspired a charity movement intent on painting the world orange.”
BBC Actor and Comedian
“It is a story of one British Muslim man’s journey describing both the thorns and roses along the path of building and sustaining a humanitarian charity.”
Dr Husna Ahmad OBE
Secretary General World Muslim Leadership Forum
“Adeem takes the reader through the whirlwind of challenges that made up his anything-but-smooth childhood in West Yorkshire.”
Hip Hop Poet and Spoken Word Artist
“Being a British Muslim and Pakistani myself, it is incredibly motivating reading about Adeem Younis in his new book.”
Actor and Influencer
“It’s an important story that we’ve got to hear, especially during the last 12 months.”
Sunny and Sha
BBC Radio London
“Packs more punch than a naga chilli! The Penny Appeal story is an engaging and eye-opening read. Rarely do we get such honest and in-depth insights into the secrets and struggles of British Muslims. Enjoy the thrills and spills of this one-of-a-kind memoir!”
Stand-Up Comedian and Actor
“The Adeem Younis story is the story of the success British Muslims are making to the strengths of the UK and we as a community can be very proud of what is has achieved. I cannot recommend the book enough.”
CEO of the Ramadhan Foundation and a TV and Radio Broadcaster