Small Change, Big Difference
Bursting with inspiration, “Small Change, Big Difference'' is the gripping story behind the meteoric rise and success of Penny Appeal, as told by our Founder, Adeem Younis. Go behind the scenes of how Penny Appeal was founded and explore the secrets and struggles of what it took to become one of Britain's fastest-growing charities.
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The Penny Appeal Story
"There was something unusual about this young man, Adeem Younis, sat next to me and when he told me that in eight years, he's grown a charity called Penny Appeal into a £20 million a year foundation, I paid attention."
Today Penny Appeal has evolved into a global movement, built by everyday people, making small and regular contributions, proving how a pocket full of pennies can transform the world. All proceeds from book sales will support Penny Appeal’s lifesaving work at home and abroad.
Buying This Book Changes Lives
All revenue proceeds of the sale of this book go direct to Penny Appeal and we intend to keep earning sales not just from the UK but from sales of the book around the world for the next few years. Every purchase of this book, therefore, benefits the charity, and we
would like to thank you, reader, for your contributions.